
Summer: the season of out-of-office replies, big ideas on beach towels, and slightly melty iced coffees. For small business owners and creative entrepreneurs, it’s also that midyear moment when energy can dip, plans can shift, and we suddenly realise the year is both halfway done and still wide open.

If Nike were a person, would you be friends? Businesses use brand personalities to build consumer trust by aligning themselves with personality traits that their target audience values. So let’s break it down for a minute, and take a look at some smaller brands to see how their brand personalities match with their ideal customers.

Let’s not beat around the bush — running a business is hard work. But just like people, it deserves some love too…even during those difficult moments. Why? Because when we run our businesses with love and not fear it makes doing so easier, more enjoyable, and sustainable so we can smash our goals and get…

I read a post by one of my favourite black creatives, Eso Tolson, today and it really made me stop and think. Less balance.More harmony. @coolurbanhippie And I agree with him. I don’t want balance either. I’ve been striving for balance my entire life. And not at one point in 30+ years did I ever feel like…
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