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yoco studio blog
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Summer: the season of out-of-office replies, big ideas on beach towels, and slightly melty iced coffees. For small business owners and creative entrepreneurs, it’s also that midyear moment when energy can dip, plans can shift, and we suddenly realise the year is both halfway done and still wide open.
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What does brand personality actually mean and what on earth has your business got to do with it? It sounds a bit like corporate jargon, but it’s actually very simple…
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One day I wore pink and took a quick snap on Instagram Stories, using the hashtag #onwednesdayswewearpink. It wasn’t because I’m a fan of Mean Girls, but because it was an easy way for me to show up in this new space on social. I love new things but I am a huge overthinker. So,…
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One day I wore pink and took a quick snap on Instagram Stories, using the hashtag #onwednesdayswewearpink. It wasn’t because I’m a fan of Mean Girls, but because it was an easy way for me to show up in this new space on social. I love new things but I am a huge overthinker. So,…
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If Nike were a person, would you be friends? Businesses use brand personalities to build consumer trust by aligning themselves with personality traits that their target audience values. So let’s break it down for a minute, and take a look at some smaller brands to see how their brand personalities match with their ideal customers.
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There are lots of things that go into running a successful business: marketing, branding, finding clients, making sure your customers are happy, time management…If you run a small business, you’ll know just how it feels to wear several different hats a day — and often more than one at a time! It can be a…
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Yoco Studio loves anti-bland women with big ideas, so it’s no surprise that we have a huge list chocka full of brilliant women that we’ve worked with, supported or are pleased to be able to call friends.
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As a creative business owner, it can be hard to switch off fully for the Christmas holiday. It’s not always client work, but whether it’s the website, social media scheduling, or business planning, there’s always something that can be worked on, at any given time. The studio shuts down for an extended period over the…
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I was chatting to some pals in an online biz community about what it means to be visible as business-owners and humans, and it dawned on me that this directly links to one of the primary reasons why I chose to be a brand designer specifically for women. Inspired by an article by Nadia Meli, it really hit…
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